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How to win sport's leadership 'arms race'

A new battlefront is emerging in elite sport. Three experts explain why sides are finally focusing on organisational dynamics - and how to prepare for the fight ahead.

John Nassoori
May 11, 2026
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How the hell do you manage organisational dynamics in an industry obsessed with short term success? With English Premier League head coaches hired and fired in just under 16 months, on average, and sporting directors lasting only a little longer, who has the power and time to really transform the way an entire club behaves?

It's a problem that's led to the creation of a clutch of new roles across sports from the NRL to the NBA. A small but growing band of specialists, occupying positions across the organisational development and performance ecosystem, have been hired by top clubs to head their leadership change charge.

It's a trend that raises as many questions as answers. How do you ensure these new recruits are empowered to transform something as complex as organisational dynamics? Are there examples of this actually working in practice? And what can teams do to put themselves at the head of what one commentator has called an 'arms race' in front office hiring?

In this week's article, I'll attempt to answer those questions with input from three experts monitoring this leadership movement.

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