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Culture change within football: what needs to happen?

Culture change within football: what needs to happen?

John Nassoori
Feb 03, 2023
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The Mind Room
The Mind Room
Culture change within football: what needs to happen?
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'I had two priorities. One was to set the right culture in the club. The second was to establish that connection (with the fans). Without those two things, I don't think you can do anything sustainable.'

Mikel Arteta, speaking in the summer of 2021

Quotes from sporting documentaries are hardly in short supply, but if you’re looking for a soundbite that su…

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