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How To Win
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How To Win

England women's football team psychologist Dr Kate Hays explains her framework for finding success on and off the pitch

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"You don't win by wanting to win. In sport everybody wants to win; that's the dream. But you win by having a really good strategy for success and having real clarity around what you need to do and how you go about your business."

Sometimes, the power of a statement lies in its simplicity. When I first spoke to Dr Kate Hays in late 2022, I left our interv…

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