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'How to win': England's cultural blueprint for World Cup success

'How to win': England's cultural blueprint for World Cup success

Psychology will play a key role during the Lionesses' time in Australia

Jul 19, 2023
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'How to win': England's cultural blueprint for World Cup success
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A few months ago I sat down with Dr Kate Hays, the English Football Association's head of psychology for women’s football. The discussion formed part of an article I wrote for BBC Sport, posted - in slightly summarised form - below. As the Lionesses embark on their World Cup campaign, attempting to win England's second consecutive major tournament (a fe…

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