Inside the rise of unregulated mental health apps

I was approached by an unaccredited provider targeting young athletes. Here’s what I learnt (and why I turned them down)

The story, inevitably, stars with an unsolicited LinkedIn message. The sender, whose profile seems legitimate (if patchy in places), begins by effusively praising the newsletter I run. They also ask if I’d be interested in speaking to them about a mental health app they’re developing, aimed at young athletes.